There are billions of customers in the world, and there are a large number of ways to promote a business.
For any business, the best way to market online is to rank at the top of Google ‘s organic search ( SERP ). This allows for almost limitless traffic for those who know how to navigate this complex area of online search. But today it has become a truly monumental task.
For this reason, top SEOs can earn thousands of dollars an hour to analyze, tune, and optimize a site for specific keywords.
However, to succeed in business or in life, you must first work hard and get little, and not vice versa. And when it comes to promoting your business, you’ll have to struggle if you don’t know what to do.
How to promote your business online?
There are several ways to promote a business that give faster results than others. Some of them may take only a few weeks to implement, while others may take months or years.
Regardless of which method you choose to promote your business online, if you consistently put in the effort and use the right set of marketing techniques, you will achieve a certain result. Below you will find a list of the best methods that will help you get people to your site and then increase traffic.
1. Create a blog and post quality content regularly
The most important way to promote your business online is to create a blog where you can post high quality content. This is a long term strategy and will not pay off overnight. But every entrepreneur should understand the importance of applying this method of online marketing.
Creating a prominent blog in any niche will help increase traffic by generating interest from Google and lead to increased authority in your industry. And this will increase your visibility, and as a result, sales.
2. Promote your content on Medium and Quora
If you want to get a quick influx of traffic, then you should consider promoting your content on sites like Medium and Quora .
How does it work? Create quality content on your site. To use keywords in it. And also to make sure that its content helps people in some way.
After that, write another article on a site like Medium or Quora, making sure it’s also keyword-driven, unique, and useful. Link this article to an article published on your site using a relevant keyword. This is called content marketing and it is the most powerful way to get promoted on Google ‘s SERPs. It allows you to attract the attention of a fairly wide audience.
3. Chat with users in groups on LinkedIn
LinkedIn groups are a great way to quickly connect with people in your niche and get your message across. You can promote your business through groups on LinkedIn. It is best to bring something interesting or valuable to the communication or discussion before throwing in your links.
Groups on LinkedIn are a great way to connect with people and promote businesses that you might not otherwise be able to reach. You can send messages to any member, even if you are not affiliated with them, and this can be useful in certain circumstances. Share your content in the group, but try not to abuse it so as not to be suspected of spam.
4. Use Facebook Ads and Strategically Targeted Landing Pages
Facebook advertising, while paid, offers great opportunities to reach the demographics that your business needs. If you know your customer well, then you can use metrics like interests, geographic location, marital status, age, and more to find potential customers and redirect them to strategically targeted landing pages.
Experiment on small budgets to see which ad units and signup pages perform best in terms of customer acquisition. Finding the perfect combination of Facebook marketing elements can take a significant amount of time. But once the ongoing campaign is effective and profitable, all that’s left to do is simply increase the budget.
5. Instagram Influencer Tools
Nowadays, when social media penetrates into all spheres of life, you can instantly reach a huge number of people from all over the world. But we must not forget that algorithms and limited visibility work against us, especially when we cannot boast hundreds of thousands or millions of followers.
To reach these people, we need authority figures to help spread our message. While it’s not free, it will give you instant access to a wide audience in your specific niche. But on the condition that you choose the right authoritative people who will help promote your business on Instagram.
6. Post helpful video tutorials on YouTube
YouTube is a valuable resource for promoting your business online. Although at first you may encounter certain difficulties in forming your own audience. But if you post useful video tutorials, you will eventually reach a huge number of people. To do this, you need to focus on the value and usefulness of the content, without much emphasis on quick profits.
YouTube is a great platform for learning programs because you can teach people something in a format that is convenient for them. But before that, make sure that the quality of the recording and the content are of high quality. And be sure to add a link to the relevant content on your site in the description.
7. Build Customer Relationships Through Email Marketing
To succeed in email marketing, you must first give users something in exchange for an email address. If you’re serious about collecting email addresses, then take the time to create a free report or eBook that will help people who are interested in your niche. Then build relationships with them using systems like Aweber, Get Response, Constant Contact, or Mailchimp. Don’t try to sell something right away. Build trust first, then focus on selling.
8. Use Angie’s List or TripAdvisor
Sites like Angie’s List or TripAdvisor offer the opportunity to get your message out to a huge audience of potential consumers. These integrated online business promotion services are an effective way to find any local brand. They provide consumers with the opportunity to leave reviews based on their experience with a particular company.
If you’re selling services, try Angie’s List . If you’re in the tourism and travel industry, why not get started with TripAdvisor? With their help, you can access a wide audience of consumers who are looking for products or services in your niche. Take the time to create your business page and attract customers to it who will post credible reviews based on their personal experience with you.
9. Earn consumer trust on platforms like Yelp and Trust Pilot
One of the barriers separating business owners and professionals is a lack of trust. People don’t want to trust companies they don’t know. Obviously, sites like Yelp and Trust Pilot can help with this problem.
TrustPilot and Yelp are designed to help consumers find the right company. This raises their awareness, as they can get acquainted with the experience of real customers of the company. These sites are the world’s largest online browsers and can be used to build trust with potential consumers.
10. Use descriptive snippets, AMP and FBIA
If you want to enrich your content, you can use descriptive snippets, AMP pages, or Facebook Instant Articles (FBIA).
Descriptive snippets apply to a variety of content formats, including articles provided through AMP, local business pages, recipes, reviews, TV shows, movie and video pages.
There are various WordPress plugins that can be used to provide rich page descriptions using the Schema.org specifications.
There are also plugins for AMP, FBIA. Given the emphasis that Google and Facebook are placing on mobile user experience, having AMP and FBIA will give a slight advantage over those who don’t want to make the same effort to increase visibility in SERPs and News Feeds.
11. Collaborate with popular bloggers in your niche
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By establishing interaction with popular bloggers in your niche, you can get a great opportunity to promote your business on Instagram. Especially if you can offer something of value for their articles.
If you have found a popular blogger who writes frequently on a specific topic related to your line of work, then why not contact him and look for ways to collaborate?
A great way to do this is to offer your services as a guest writer on a popular blog.
12. Regularly participate in specialized forums
Many people try to implement an SEO strategy focused on aggressive promotion through forums. And this is a mistake. They are active on the forums, throwing in a lot of spam links, and wondering why it doesn’t work. That’s not the way to do it. If you’re serious about promoting your business online, then when you find a specific dedicated forum, join it and offer something of value. Only then can you try to post links.
Communicate with other forum members, make suggestions, answer questions. You can add a link to your signature after you publish a few posts.
13. Offer customers a free product or service
Studies have confirmed that people are more likely to accept something for free than to purchase for a nominal price. Why not provide your customers with a free product or service? Perhaps it will be a free 15-minute consultation or an entry-level product.
Be sure to include in the contract that customers are required to provide their contact information so that you can contact them later. If you provide a service for free, you immediately have the opportunity to offer customers an upsell of paid services.
14. Use directories like Yahoo Local and Google Local
If you want to offer brick or mortar to nearby customers, it’s worth listing your site in business directories such as Yahoo Local and Google Local.
Google Local is a powerful way to provide company information. The service allows you to display on Google Maps such information as the address of the company, opening hours, etc. Just make sure you provide accurate information.
15. SEO-optimization of the site
Obviously, website optimization for relevant keywords is an important aspect of promoting a business on the Internet. However, you need to remember that if your business is new ( under two years old ) and you have not created valuable content or increased your authority in that time, then you will have difficulty ranking in Google search results for any keywords.
Your task is not only to create strong content, but also to optimize the site internally and externally. Pay attention to aspects such as site speed, mobile usability, meta descriptions, link portfolio, content quality, and so on. Although this way of progressing is more like a marathon than a sprint, don’t be discouraged if you don’t see noticeable results.
16. Co-found an award or run a contest
Find something to give away and co-found an award or competition with another company, group, or professional in your field. Use tools like LinkedIn and Facebook to connect with other companies or professionals. Find like-minded people who want to organize a competition with you. The main point of this method is to provide the audience with something of value.
17. Present at professional conferences or webinars
If you are an authority in your field, why not speak at a professional conference or webinar? When it comes to online marketing, webinars are one of the most powerful tools for selling just about anything to an interested audience. And the larger this audience, the more likely it is that you will be able to sell your products or services. In the long run, this will increase your credibility and help promote your business on social media. Also, it will be a great portfolio or resume item. Especially in the field of public speaking.
18. Communicate important company news or events with press releases
Press releases are not issued in order to be immediately reprinted by all media. While some media outlets use newsletters like Help a Reporter or keep a close eye on specialized sites like PR Web, you probably won’t be able to use press releases to instantly spread your company’s news.
However, a press release that is well-written and contains well-chosen and formatted links can help you in terms of SEO.
19. Create a branded email signature
One of the easiest ways to promote a business is to use a branded email signature. Place links and descriptions of various potential benefits in email signatures. This will help to communicate about your business to people with whom you are in constant contact.
You need to add links to social media and any relevant marketing materials of the company in the signature: brochures or news items that present your company.
20. Use the 20/80 rule to identify your top performers
The 20/80 Rule or the Pareto Principle states that 80 percent of the results come from 20 percent of the effort. Only a small part of what we do actually produces results. The same is true for sales: that is, 80 percent of your income will come from 20 percent of your customers.
If you can identify which customers are generating the most revenue for your business, you can increase sales by providing them with additional offers and discounts on certain services and products. It is also possible to target online marketing directly to these customers if they log in with their own login or if you track them using cookies.
21. Post photos and videos with relevant hashtags on Pinterest, Flickr, Tumblr and Instagram
There are a number of reputable sites where you can post photos and videos to grow your customer community. Primarily these are Pinterest, Flickr, Tumblr and Instagram. Use relevant hashtags and descriptions to properly categorize what you post. And be sure to keep an eye out for other companies in your niche that post content with similar hashtags.
This is not the method that will allow you to instantly get sales, or traffic. It takes time to promote your business on Instagram . But if you provide something of value and are passionate about what you do, you are sure to get results over the coming months and years. Be sure to leave comments and interact with people as much as possible to form your initial audience.
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