Unlike giant companies, small and medium-sized businesses do not have huge budgets for advertising and marketing. That’s why small business owners need to be creative, purposeful and always come up with something original to promote their own business. Fortunately, there are many things available today that you could only dream of before, and all of this is completely free.
We know 24 proven ways to make your small but great company known to as many people as possible. Read, choose the right ones and do not forget to bookmark the post – it will come in handy more than once.
1. Make a good website.
Without a website today, nowhere, but everyone can make it – you don’t need to be a programmer or designer for this. Register with Wix and see that everything is much easier than it seems.
2. Tell search engines about it.
Submit the site URL to Google and Yandex. This will speed up the indexing process and ensure high positions in the search results.
3. Participate in professional conferences.
Share experiences and ideas with an interested audience and draw attention to what you do.
4. Ask happy customers to share your company on social media.
Because customer reviews sound much more convincing than your own words. That’s how it’s arranged.
5. Launch a mailing list and grow your subscriber base.
Mailing list is considered one of the most effective tools for interacting with customers – both existing and potential. Wix has a ShoutOut app designed specifically to send out useful and interesting emails and keep your audience engaged.
6. Work on a short presentation of your company.
Can you clearly describe your business in 30 seconds? If not, we advise you to learn how to do it as soon as possible.
7. Offer free consultations.
They help to win the trust of customers better than any advertising and often develop into a pleasant and mutually beneficial cooperation.
8. Send out press releases with news and tell us what’s going on.
If you have something to tell the world, write a competent press release and send it to specialized media or blogs.
9. Tag people when you post on social media.
Then the entry will be noticed not only by your audience, but also by the friends of the person you tagged.
10. Leave reviews for services and platforms that you regularly use.
This is beneficial to everyone. The creators of the service need feedback, and you need the attention and interest of other users.
11. Write guest blog posts related to your business.
You can work on your own blog, or you can contact the authors of an already popular resource, write a post for them and thus reach a new audience.
12. Run social media contests.
When people enter a competition, they tell their friends and acquaintances about your company in one way or another. If you want to save on prizes, donate something good from your own store or invite the winner to a free service.
13. Connect with LinkedIn.
This social network is ideal for finding business contacts, communicating on professional topics and presenting your skills and abilities.
14. Make a branded signature for business letters.
Add your company logo and a link to your website. It encourages people to switch to it, and it looks professional.
15. Start your own vlog.
In any activity there are issues that excite literally everyone. You can record videos with answers to them, share knowledge and personal experience.
16. Use popular hashtags.
When you start writing your next social media post, be sure to check out our list of popular hashtags and use a couple to get noticed by an audience that doesn’t follow you.
17. Don’t forget about the local market.
Follow local news, meet people and participate in events. It may very well be that you will succeed in conquering the local market much faster than the domestic one.
18. Communicate with clients.
Respect and courtesy work wonders. If you are attentive to customers and ask if they liked everything, they will surely come to you more than once.
19. Make sure employees are on your side.
Partners, employees, and suppliers can be great brand ambassadors if you can build a good relationship with them.
20. Sign up for online directories.
The more links to your site in the network, the higher its position in the search results. We recommend registering with Yandex.City, 2GIS, Flamp , and various local directories.